STEMpower Our Girls is a program empowering young Filipino girls in the field of STEM. Among the things we did for them were branding and social media content.
My role in this project was the execution of the art direction in social media. A character representing our target audience was designed to be versatile so that we could showcase the different STEM careers through her.
My role in this project was the execution of the art direction in social media. A character representing our target audience was designed to be versatile so that we could showcase the different STEM careers through her.
Awards and Recognition
The STEMpower Our Girls campaign won Gold for "PR Campaign of the Year in Public Service" at the 2019 Stevie® Awards for Women in Business. Watch the full case study video:
Client: Philippine Business for Education (PBEd)
Agency: Evident Integrated Marketing & PR
Art Direction: Lance Florentino
Design / Illustration: Lance Florentino / Abigail De Vera
Agency: Evident Integrated Marketing & PR
Art Direction: Lance Florentino
Design / Illustration: Lance Florentino / Abigail De Vera
