Created the social media designs for Healthy Pilipinas, a Facebook page created by the Department of Health to inform Filipinos and get them to practice preventive measures against COVID-19.
With the goal of creating online behavioral change in light of the global pandemic, the campaign's main audience are Filipino moms and dads so that the necessary changes can start in the family. The campaign is communicated in a friendly tone with content that should be easily understandable and actionable. To best illustrate the overall tone, a playful art direction was decided.
With the goal of creating online behavioral change in light of the global pandemic, the campaign's main audience are Filipino moms and dads so that the necessary changes can start in the family. The campaign is communicated in a friendly tone with content that should be easily understandable and actionable. To best illustrate the overall tone, a playful art direction was decided.
Campaign Big Idea "COVID Alis sa Pamilyang Wais" (COVID Begone for the Wise Family)
Some hand-drawn illustrations to further showcase the playfulness while also referencing Filipino culture and practices.
Social media posts covering various topics on behavioral changes and preventive measures. A few of such topics include, practicing physical distancing, caring for the sick during quarantine, regular disinfection, and behavioral changes in public spaces.
Gamified content for better user engagement on topics like mental wellbeing, anti-stigma on healthcare workers, and proper hygiene.
Awards and Recognition
Healthy Pilipinas won Bronze for "Best Use of Social Media - COVID-19 Related Information" at the 2020 Stevie® Awards for Women in Business. Watch the full case study video:
Client: Department of Health (DOH)
Agency: Evident Integrated Marketing & PR
Creative Director: Sandra Sulit
Art Direction Supervision: EJ Dalupang
Copywriting: Gabriel Legaspi
Design and Illustration: Abigail De Vera
Photo Editing and Animation: MJ Pagaduan
Agency: Evident Integrated Marketing & PR
Creative Director: Sandra Sulit
Art Direction Supervision: EJ Dalupang
Copywriting: Gabriel Legaspi
Design and Illustration: Abigail De Vera
Photo Editing and Animation: MJ Pagaduan
