I was tasked to create the storyboard and designs for a case study video about AXA Philippines' Pay Yourself First, a financial literacy program partnering with organizations to educate their employees with the right knowledge to financially secure their future.
The main challenge of the case study was having limited documentation about the program to showcase its success in the video. The solution was to create the video with the help of illustrations and visuals that helped make the story more compelling and understandable, allowing the case study to be seen in a bigger picture.
Sketches and storyboard
The case study video was used as an entry at the 19th Philippine Quill Awards in 2021. AXA Philippines' Pay Yourself First program received an award for Community Management (Community Relations). Watch the full case study video:
Client: AXA Philippines
Agency: Evident Integrated Marketing & PR
Creative Supervision: Karen Gosingan
Storyboard and Art Direction: Abigail De Vera
Design and Illustration: Abigail De Vera, Karen Gosingan
Animation and Editing: Lee Jerko Valdez
Project Management: Elaine Tinio
Agency: Evident Integrated Marketing & PR
Creative Supervision: Karen Gosingan
Storyboard and Art Direction: Abigail De Vera
Design and Illustration: Abigail De Vera, Karen Gosingan
Animation and Editing: Lee Jerko Valdez
Project Management: Elaine Tinio
